As of 2025, over 43% of the world’s websites are powered by WordPress, and nearly 30% of all eCommerce platforms rely on WooCommerce. Yet, over 68% of online customers abandon their cart due to complex checkout processes and untrusted payment options. If you’re running a business on WordPress, choosing the right payment gateway can drastically affect your sales and user experience.
According to a report by Baymard Institute, the average cart abandonment rate across all industries is nearly 70.19%, with 18% of users citing a lack of trust in the website with their credit card information as a primary reason. This highlights the importance of integrating a reliable, secure, and user-friendly payment gateway—not just to process transactions, but to build confidence and loyalty among your customers. In short, the right payment solution directly impacts your conversions and customer satisfaction.
At BackB Solutions, as a trusted WordPress web development company, we understand how critical it is to offer seamless, secure, and cost-effective payment solutions. In this post, we’ll walk you through what payment gateways are, list the top 5 free options, and help you choose the right one for your business needs.
What Is a Payment Gateway in WordPress?
A payment gateway is a software that connects your WordPress website to a bank or payment network. It enables your customers to make online payments using credit/debit cards, UPI, net banking, or mobile wallets securely.
In WordPress, gateways are typically integrated using plugins like WooCommerce, WP Simple Pay, or GiveWP (for donations). Once installed and configured, they handle all transaction details behind the scenes—encrypting data, verifying funds, and authorizing payments—while giving you full control over checkout flow.
WordPress doesn’t come with a built-in gateway, but its flexibility allows you to integrate any third-party gateway easily. Whether you’re selling physical products, digital goods, or subscriptions, you can tailor your payment system to suit your business model.
Top 5 Free Payment Gateways for WordPress in 2025
Let’s explore five of the best free gateways that integrate smoothly with WordPress:
Stripe is widely recognized for its developer-friendly and globally trusted payment solutions, making it ideal for businesses looking to scale. Known for offering a seamless experience, Stripe supports a wide range of payment options, including credit cards, Apple Pay, Google Pay, and ACH transfers. With the ability to process payments in over 135 currencies, Stripe makes it easy for international businesses to expand. Stripe’s integration with WooCommerce and WPForms ensures smooth transactions on WordPress websites.
Key Features:
- Supports Apple Pay, Google Pay, cards, ACH transfers
- Instant payouts and recurring billing
- Global reach in over 135 currencies
Seamless integration with WooCommerce and WPForms
Pros:
- Easy setup and sleek checkout UI
- Great for international payments
- Supports subscriptions and one-click upsells
Cons:
- Some features require developer support
- Not ideal for countries with Stripe restrictions
💡 Additional Information:
- Best For: Tech startups, SaaS products, and international stores
- Maintenance/Setup Fee: Free (Transaction fees apply)
Razorpay is an India-first payment gateway designed for startups and enterprises that need seamless integration with local payment methods. It allows you to accept payments through UPI, cards, net banking, wallets, and EMI options. Razorpay’s smart dashboard provides insights into payment data, and it supports both payment links and subscriptions, making it a robust solution for diverse business needs.
Key Features:
- Accepts UPI, cards, net banking, wallets, and EMI
- Smart dashboard for insights, auto-refunds, and instant settlements
- Supports payment links and subscriptions
- WooCommerce plugin available
Pros:
- Fast onboarding process
- UPI & Indian wallets supported natively
- Developer-friendly with strong APIs
- Limited to Indian bank accounts
- Slower support during peak times
💡 Additional Information:
- Best For: Indian freelancers, startups, and SMBs
- Maintenance/Setup Fee: Free (Standard 2–3% transaction fee)
PayPal is one of the most widely used payment gateways globally, offering businesses a secure and reliable solution for handling cross-border transactions. PayPal supports payments in multiple currencies, making it a preferred choice for global eCommerce and service businesses. It also includes built-in fraud protection and buyer security features, which further enhance its reliability.
Key Features:
- Accepts international payments in multiple currencies
- Simple plugin support via WooCommerce
- Built-in fraud protection and buyer security
- Supports recurring billing
Pros:
- No setup fees
- High customer trust
- Perfect for digital services and cross-border sales
- Higher transaction fees
- Can redirect users off-site to complete payment
💡 Additional Information:
- Best For: Freelancers, global service providers, digital marketers
- Maintenance/Setup Fee: Free (Transaction fee 3.5%+ depending on currency)
Instamojo is ideal for Indian entrepreneurs, especially digital content creators and small businesses. It enables seamless payments through UPI, wallets, and net banking. For creators selling digital goods such as eBooks and courses, Instamojo provides payment links and integration with WooCommerce for easy product selling and payments.
Key Features:
- Accepts UPI, wallets, net banking, and cards
- Payment links, store integration, and analytics
- Plugin for WooCommerce available
- No developer required for basic setup
Pros:
- Easy for beginners
- No need for a website to start collecting payments
- Supports digital goods, webinars, and eBooks
- Only available in India
- Limited customization on checkout pages
💡 Additional Information:
- Best For: Coaches, digital content sellers, influencers
- Maintenance/Setup Fee: Free (2%–3% per transaction)
Amazon Pay allows customers to use their Amazon accounts for quick and secure checkouts on third-party websites. This provides a trusted one-click payment experience, which is ideal for eCommerce businesses looking to boost conversion rates by reducing friction during the checkout process. Amazon Pay works seamlessly with WooCommerce, allowing customers to pay using their Amazon account credentials.
Key Features:
- One-click checkout using saved Amazon details
- Seamless on both desktop and mobile
- Strong trust and fast checkout
- Works well with WooCommerce
Pros:
- Faster checkouts, reduces cart abandonment
- Great for eCommerce brands with existing Amazon customers
- Requires Amazon seller account
- Not ideal for service-based sites
💡 Additional Information:
- Best For: eCommerce stores, retail brands, consumer electronics
- Free (Amazon’s transaction commissions apply)
How to Choose the Right Payment Gateway for Your WordPress Site
Choosing the right gateway isn’t about picking the most popular one—it’s about picking the right fit for your audience, product, and region. Here’s what you should evaluate:
Target Market & Geography
Are your customers in India? Razorpay and Instamojo are perfect. Going global? Stripe or PayPal might be better.
Payment Methods Required
Do your customers prefer UPI, wallets, or cards? Check the supported modes carefully.
Integration with WooCommerce or Plugins
Make sure the gateway has a well-supported WordPress plugin or API.
Settlement Time
Some gateways offer same-day settlement, others may take 2–3 working days.
Customer Experience
A smooth, fast checkout process improves conversions. Avoid gateways with too many redirects or clunky UIs.
Security & Compliance
Look for PCI-DSS compliance, SSL support, and in-built fraud prevention tools.
Fees & Charges
While setup may be free, every gateway has its transaction fees. Read the fine print to avoid surprises.
Working with a reliable WordPress web development company ensures proper plugin compatibility, custom checkout flow, and secured configurations.
Final sum up
When it comes to online payments, your gateway is more than just a tool—it’s your customer’s first point of trust. Picking the right one can boost your conversions, enhance credibility, and reduce payment friction.
The top 5 free options—Stripe, Razorpay, PayPal, Instamojo, and Amazon Pay—all offer unique benefits depending on your business type and audience.
Whether you’re launching an online store, running a digital course, or collecting donations, these tools help you accept payments easily and securely—without the burden of hefty setup fees.
Need expert help? As a specialized WordPress web development company, we help you integrate the ideal payment gateway tailored to your goals and growth stage.
FAQ
1. Does WordPress have a payment gateway?
No, WordPress doesn’t include a payment gateway by default. You can add one using plugins like WooCommerce or WPForms.
2. Is WooCommerce a payment gateway?
No, WooCommerce is an eCommerce plugin that supports multiple gateways like Stripe, Razorpay, and PayPal
3. How to add UPI payment gateway in WordPress?
Install a plugin like Razorpay or Instamojo, activate it, and follow the on-screen steps to enable UPI options.
4. Does WooCommerce support UPI?
Yes, if you’re using a gateway plugin like Razorpay or Paytm that includes UPI functionality
5. How to create a payment form in WordPress?
Use plugins such as WPForms or WP Simple Pay to design a payment form and link it to a gateway.
6. Is WooCommerce free?
Yes, the core plugin is free, but you may need to pay for premium extensions or specific gateway integrations.
7. How do I add a payment gateway to my website?
Install the relevant plugin (e.g., PayPal, Stripe), configure API keys, and enable it on your checkout page.
8. What is the best payment plugin for WordPress?
Stripe and Razorpay are popular for their ease of use and broad compatibility.
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April 28, 2025
