Privacy Policy

Privacy Policy

At BackB accessible from backb.ca, protecting the privacy of our visitors is one of our top priorities. This Privacy Policy outlines the types of information collected and recorded by BackB, as well as how we use it.

If you have any further questions or need more details about our Privacy Policy, please feel free to contact us.

This Privacy Policy applies solely to information collected through our online activities and is applicable to visitors to our website concerning the data they shared and/or collected on BackB. It does not apply to information collected offline or through other channels unrelated to this website.

Consent

By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Information We Collect

The personal information that we request, and the reasons for requesting it, will be made clear to you when we ask for your personal information.

If you contact us directly, we may receive additional details such as your name, email address, phone number, the contents of your message and/or attachments, and any other information you may voluntarily provide.

When registering for an account, we may ask for your contact information, including your name, company name, address, email address, and telephone number.

How We Use Your Information

The information we collect is used in a variety of ways, including to:

  • Provide, operate, and maintain our website
  • Improve, personalize, and expand our website
  • Analyze and understand how you use our website
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through our partners, for customer service, updates, marketing, and promotional purposes
  • Send you emails
  • Detect and prevent fraud

Log Files

BackB follows standard procedures of utilizing log files. These files record visitors when they visit websites, as part of hosting services’ analytics. The information collected by log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamps, referring/exit pages, and potentially the number of clicks. None of this data is linked to personally identifiable information. The purpose of this data is to analyze trends, administer the site, track user movements, and gather demographic information.

Our Advertising Partners

Some advertisers on our site may use cookies and web beacons. Our advertising partners are listed below, with hyperlinks to their Privacy Policies for easy access:

  • Google
  • Google Ads

Facebook Lead Adverts Terms

Facebook offers features allowing users to share their email address and other information through Lead Adverts. By accepting the Agree feature, users consent to these terms.

  • BackB is responsible for ensuring that each Lead Advert complies with Facebook’s rules, regulations, and policies. If the user acts on behalf of a third party, they must have the authority to use the features as an agent.
  • Lead Adverts must include:
    • All necessary disclosures and mechanisms for user choice in compliance with applicable laws and policies
    • A clear disclosure that submitted data is governed by your privacy policy
    • A link to the privacy policy
  • No Lead Adverts should target minors.
  • Lead Advert Data includes the Facebook user’s email address and any additional information provided.
  • BackB does not sell or transfer Lead Advert Data except to affiliates, franchisees, or third parties who use it for the purpose it was collected.
  • We have implemented appropriate technical and operational measures to safeguard Lead Advert Data against unauthorized access or disclosure. These measures provide security in line with the risks involved and the nature of the data.
  • Facebook may modify, suspend, or discontinue Lead Adverts at any time, and BackB reserves the right to stop using these features whenever necessary.

These terms govern the use of Lead Adverts on Facebook, and they are part of Facebook’s Statement of Rights and Responsibilities (SRR). In the event of a conflict between these terms and Facebook’s SRR, these terms will apply to the Lead Adverts feature.

Advertising Partners Privacy Policies

For more information about the privacy practices of our advertising partners, please consult their respective Privacy Policies, which you can find via the provided hyperlinks.

Third-party ad servers or networks use technologies like cookies, JavaScript, or web beacons in their advertisements and links on BackB. These technologies automatically collect your IP address when they are transmitted to your browser. This data is used to measure the effectiveness of their campaigns or to personalize the ads displayed to you. BackB does not have access to or control over the cookies used by third-party advertisers.

Third Party Privacy Policies

The Privacy Policy of BackB does not apply to other websites or advertisers. Therefore, we advise you to review the Privacy Policies of third-party ad servers for more information on their practices and guidance on how to opt-out of certain options.

You can choose to disable cookies in your browser settings. More detailed information on cookie management with specific browsers can be found on the browsers’ respective websites.

CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the California Consumer Privacy Act (CCPA), California consumers have specific rights:

  • Request that a business disclose the categories and specific pieces of personal data it has collected about the consumer.
  • Request that a business delete any personal data it has collected about the consumer.
  • Request that a business that sells personal data not sell the consumer’s personal data.

If you submit a request, we have one month to respond. Please contact us to exercise any of these rights.

GDPR Data Protection Rights

We are committed to ensuring you are fully aware of all your data protection rights. Every user is entitled to the following:

  • The right to access – You can request copies of your personal data. A small fee may apply.
  • The right to rectification – You can ask us to correct any inaccurate or incomplete data.
  • The right to erasure – Under certain conditions, you can request the deletion of your personal data.
  • The right to restrict processing – Under specific circumstances, you can request that we limit the processing of your data.
  • The right to object to processing – You can object to our processing of your personal data under certain conditions.
  • The right to data portability – You can request the transfer of your data to another organization or directly to you under certain conditions.

We have one month to respond to any such requests. Please contact us to exercise any of these rights.

Children’s Information

Protecting children on the internet is a key priority for us. We encourage parents and guardians to monitor, participate in, and guide their children’s online activity.

BackB does not knowingly collect any personally identifiable information from children under the age of 13. If you believe your child has provided such information on our website, please contact us immediately. We will take steps to promptly remove it from our records.

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