On a COVID morning, with barely enough groceries to whip up a meal, every Mrs. Helpless was completely clueless looking at the hungry, wailing babies, and this scenario was increasing in numbers. This was indeed a pressing problem, and from an established furniture design tycoon like IKEA, a marvellous idea came into form!

One brand, many companies, and many, many people—that’s IKEA in a nutshell. Spread all over the world, IKEA has a passion for home furnishing and an inspiring shared vision: “to create a better everyday life for many people”. This, together with their straightforward business idea, shared values, and a culture based on the spirit of togetherness, guides them in everything they do.